All American Fence
Goals and Challenges:
It became very clear to All American Fence that customers are more and more relying on the Internet to find contractors and not as much on the Yellow Pages. They began to realize they needed to focus more on the Internet for their marketing, so they decided to sign up for WSI’s digital marketing system. WSI’s objectives were to:
- Increase the company’s web presence and generate leads
- Start PPC to generate immediate leads
- Start SEO for a long-term Internet presence and to be found on major search engines above their competition
The Solution:
WSI’s solution involved: website design and development, search engine optimization (SEO) and pay-per-click (PPC). We replaced their old website with a new design and a new content management system (CMS). The website is now ranking at the top of Google’s page one listing for all of their originally targeted keywords. WSI plans to add additional keywords to expand geographic coverage.
The Results:
As a result of working with WSI, All American Fence is now being found on the first page of the major search engines. Traffic to the site has increased significantly in the past 12 month. WSI measured the results using ranking reports, web analytics reports and pay-per-click reports.
- Website traffic has more than doubled because of WSI’s Internet marketing
- Monthly visitors have increased from 1,600 in Sept 2009 to 4,000 in Aug 2010
- Almost all of the client’s targeted keywords are now ranking in the top 5 positions on Google, Yahoo! and Bing
- Back in Sept 2009, most of the keywords were not even in the top 100 across all 3 search engines
Sage Realty
Goals and Challenges:
In a competitive marketplace where home buying was at a near standstill, Sage Realty needed to reach these Internet savvy home buyers. Additionally, they wanted to be sure to integrate their brand, marketing messages and search marketing efforts into a cohesive Internet marketing strategy. WSI’s objectives were to continue to move the website rankings up in the organic search listings as well as distribute marketing messages out on the Internet via digital marketing methods.
The Solution:
WSI trained Sage Realty personnel on how to set up and optimize their social media accounts such as Facebook, Twitter, LinkedIn and blog entries. From February 2010 to July 2010, Sage Realty began a submission program with WSI that included optimizing and distributing articles, press releases and videos to increase SEO exposure.WSI not only guided the company through these new technology frontiers, but also helped them grow their business especially in an industry where many businesses were closing their doors
The Results:
Sage had the following results for 2010 in the 2nd year of the new website:
- 5 potential home buyers found them searching online
- 3 signed up to buy and 2 bought in 2010
- The rest are potential clients for 2011
- Purchased homes had values totaling over $2,500,000
- They expect the third client to buy in the next 2 months with an anticipated commission of roughly $11,000
- Commissions on the clients who have bought are over $64,000 this year
Kaya Skin Clinic
Goals and Challenges:
KayaSkin Clinic wanted to reach a targeted audience through their web presence. They wanted to promote their clinic online, generate more leads and achieve a better return on investment (ROI). WSI’s objective for the client was to achieve the following goals:
- Launch a professionally designed and executed online marketing strategy
- Generate leads from targeted search advertising and banner campaigns
- Increase customer engagement with a strong social media strategy
The Solution:
The solution that WSI implemented included the following Internet marketing services:
- Conversion Architecture
- Search engine marketing (SEO and PPC in English and Arabic)
- Social media (policy development, optimizing and tracking social profiles)
- Online directory submissions
- Content marketing (blog writing, publishing, reviews and posting)
- Online banner advertising
- Monitoring and tracking effectiveness
The Results:
Since launching this campaign, KayaSkin Clinic has achieved the following results:
- Generated nearly the same amount of leads in the first 3 months as what their previous agencies achieved within a year!
- BEFORE: Through campaigns that ran prior to WSI’s involvement, the client generated approximately 2,400 leads within one year
- AFTER: Within the first 3 months, WSI generated nearly 2,000 leads
When matching the media budget for comparative purposes, the results for the equivalent activities for the sample campaign are as below:
- WSI’s campaign generated 2 times more impressions and most importantly, 2.5 times more leads
- Independent research by a global market research company (TNS) has shown that even after the first month of the online campaign launched by WSI, online medium as a source of brand awareness (recognition) by the target audience has increased by 2 times
The client was unhappy with their former Internet marketing partner because they paid a lot of money and didn’t get their expected results. However, with WSI they are very satisfied with their current campaigns and happy with the cost-effective services that WSI offers them.