The ABCs of Internet Marketing

Why do businesses need websites? A website, at its very simplest, is a brochure for your business. Since your brochure (website) is on the internet, it will be competing against other companies that offer products and services in competition with your business. It's not enough to just have a better brochure; your potential customers must be able to find your website.

Let me give you an example. Suppose you and I were the best French chefs in the world and we created the best French restaurant in the world. But then we placed it out in the middle of the Sahara desert, we would surely go broke would we not?

So, we can see that it is not just a matter of having the best looking brochure. Our potential customers must be able to find our website. But even if they find us and we have a great looking brochure, the battle to turn a lead into a customer is not over. You have about five seconds to convince your customer to remain on your website. You must funnel your customer to a call to action in as simple...